What luxury handbags have to do with green living

Montreal Tech Watch has a surprising article about a new luxury handbag rental service.

This is great news.

One of the fundamental things we need to do if we are to have sustainable lifestyles is to own less stuff - and the easiest way to make that popular is by giving people access to more. Worldchanging had a great entry last year on Service Envy: Branding Experience Instead of Stuff which explored these themes:

We need to make the bright green city, in which we use instead of own, a place which makes us feel better, sexier, safer, more loved. If it doesn’t, it’ll never work, no matter how good the product design or how strong the wireless signal.