Wednesday I attended Rick Segal’s VC Roundtable in Montreal. Rick is a partner at JLA Ventures, a venture capital firm specializing in technology and software. Their last fund was one of North America’s top performers (top 5%), and they should shortly open their next fund.
Over the course of 2 hours, he went over venture capital basics and a brief overview of their working process.
JLA’s differentiators:
- Coders. They have techies on staff, and will try your beta software.
- They want to take you out for lunch when you’re still writing a prototype, before you even get angel money.
- Due diligence happens *before* signing a term sheet.
- Deals are made by partners, as long as their other partners don’t have strong objections. This is different from consensus, multi-layered approvals or vote-systems common with some VCs
Because there are a few mistakes companies can make early on that will torpedo their chances of ever making it, I’d recommend talking to them early on. One other point worth mentioning here is that JLA has made a few smaller investments - that is, small by VC standards - in businesses like B5 Media and Tungle. Rick lovingly referred to these as ’science experiments’: smaller bets in an emerging market that are very uncertain but should help them understand that space.
I bet those two experiments will be incredibly successful.
Some of my take-aways probably apply to all VC businesses:
- “Lifestyle businesses” need not apply. While making $5 million in annual revenue might be fantastic for an entrepreneur, they want companies that will sell for 25-100 million. Companies usually sell for 1.5 to 2 times revenues.
- Target investments have to have a ‘liquidity event’ within 5 to 7 years. VC’s have to repay their investors too, so you have to be prepared to see your baby bought, merged or sold on the public market.
- “pre-money valuation” is usually 3-5 million.
- Keep track of who owns the company - including your mom, and that designer or coder in Hungary.
- Ask angels for convertible debt, not equity.
- Don’t call yourself the CEO: those get replaced. A founder gets to stick around on the board.
If memory serves, they met over 850 entrepreneurs last year, and have funded 4. Some of those 850 are still being considered, but most were told ‘no’. Those odds appear quite similar to those of getting funded by most VC’s.